Our vision

Welcome to the haircare.group, where haircare stands not only for hair care, but for an entire beauty world. In our family-run umbrella company with branches in Germany, Austria and Switzerland, the competences of numerous individual companies complement each other to form one big whole.

Our understanding of corporate responsibility

As an owner-managed family business with strong roots in Bietigheim-Bissingen and the Stuttgart region since 1973, it is our concern to deal responsibly with natural resources and people.

Our contribution to sustainable development

We appreciate all ideals of beauty, and values such as mindfulness and respect are of paramount importance to us. In concrete terms, this means for us that we constantly review and improve our actions according to these maxims. The topic of sustainability in all its facets plays a major role in our daily actions and in the planning of future projects.

Therefore, we have assessed the challenges and opportunities with regard to sustainable action in our company, which has resulted in the following fields of action for us, in which we can actually exert influence and make our personal contribution due to our industry affiliation and business activity.


People are at the centre of everything we do. We enable our customers to live their lives, our employees to develop and we offer our suppliers a fair partnership.


We stand for care and beauty. That is why we pay special attention to our natural environment and use all resources responsibly.


Here, "assortment" stands for our product and service portfolio. The hcg's claim is to always think about adverse effects and to reduce them through appropriate selection and recommendations.

All partner companies of the haircare.group follow these guiding ideas

Our invitation to dialogue

Do you have questions for us on the subject of sustainability or other special ideas? Get in touch with us! We look forward to your wishes and suggestions. barbara.schmitt(at)haircare.group.com